Centralized Grower Master for an Agriculture Manufacturer

Centralized Grower Master boosts Agdata's rebate tracking and analytics, enhancing agricultural relationships with accurate, actionable insights.

CASE STUDY
3-MINUTE READ
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The Challenge at Hand

AGDATA serves the landscape of crop inputs and animal health industries across the US and Canada. This means catering to the needs of manufacturers, distributors, and retailers of all scales. AGDATA empowers its clients to make informed decisions and seize opportunities proactively by delivering clean, accurate, and actionable sales and inventory data.

Every transaction holds significance within the agricultural commerce landscape. Manufacturers entrust retailers with the distribution of their products, while retailers, in turn, serve as the vital link connecting these goods to the hands of growers and farmers. For growers, retailers are more than mere suppliers; they are indispensable sources of services and technologies to optimize crop production and enhance quality.

As the custodian of transactional data, AGDATA serves the immediate needs of their end customer, the manufacturer, and plays a pivotal role in understanding and supporting their end users - the growers and farmers. By harnessing insights into these agricultural stakeholders' preferences, trends, and needs, AGDATA empowers manufacturers to tailor their offerings effectively, thus fostering a mutually beneficial ecosystem of innovation and growth. AGDATA has accumulated the largest data repository of grower reference information to deliver on their service. They wanted to improve this knowledge collection by enabling the best view of farmers and growers, including all relationships and legacy information (aged-out farmers, co-ops).

Innovative Solutions Unleashed

Having a Grower Master solution improves the manufacturer’s ability to distribute and collect rebates for the farmers.  Rebates can range from zero to a billion dollars, as they are based on growers and the products involved.  To qualify for rebates, a grower can buy on behalf of a group of farmers and form a Co-op.  By implementing a master data management solution, AGDATA can capture and document the complex and evolving relationships between Growers, Farms, Retailers, & Manufacturers.  They can augment existing products and build new products based on new information and insights produced through their MDM solution, adding to their ever-expanding database of grower information.

D3Clarity's MDM team was selected as the implementation vendor of choice. Utilizing Semarchy’s xDM product, a data management "Grower Master” solution was designed and implemented to improve the manufacturer’s insight into their customer’s transactions and ability to distribute and collect rebates for the farmers. The solution was integrated with transactional sources who buy agriculture products from the manufacturer and configured to detect duplicate grower and farmer records. A consolidated record showing the best information view for the specific entity was then produced for analytics or consumption downstream.

Customized views were introduced, allowing for the specialized permissions the customer required. All functionality was exposed through APIs for downstream consumption.

Transformative Results Achieved

Effective data management and strategic insights play pivotal roles in driving success.  With the implementation of Semarchy xDM, D3Clarity delivered both to AGDATA.

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Meet the team

Earin Persson
VP of Channel Sales & Service Delivery Operations
Data & AI
Secure Cloud